Fruity King Privacy Policy

We respect your privacy and are committed to protecting your personal data whenever you use our platform. Welcome to FruityKing, where safeguarding your information is a core part of how we operate. This Privacy Policy explains what data we collect, why we collect it, how we use it, and the rights you hold under applicable data protection laws, including the UK General Data Protection Regulation.

Who We Are

Our services are owned and operated by ProgressPlay Limited, a company registered in Malta under company number C 58305, with its registered address at Soho St. Julian's, Office 2B, Punchbowl Centre, Elia Zammit Street, St. Julians STJ 3154, Malta, and a head office at Kolonakiou 26, Office No. 18, Agios Athanasios, Limassol 4103, Cyprus. We operate under licenses issued by the UK Gambling Commission (39335) and the Malta Gaming Authority (MGA/B2C/231/2012). Transaction services connected to your account are provided by Babaloo Limited, 5 Secretary's Lane, Gibraltar GX11 1AA, which may bill under the names ProgressPlay Limited, Babaloo Limited or Babaloo CASHOO.EU. Instant Bank Payment withdrawals are processed by Truelayer Limited on our behalf.

Information We Collect

When you complete a fruity king register process, we collect personal details such as your name, date of birth, address, email address and phone number so we can verify your identity and confirm you meet our eligibility requirements. When you use fruity king login credentials to access your account, we log session details, device information and IP addresses to protect your account and detect unauthorised access.

• We collect identification documents during our verification procedures
• We record your fruity king deposit and fruity king withdrawal transaction history
• We gather your gameplay activity across slots, live casino and sports betting products
• We store communications you send us through LiveChat, email or our contact form
• We track your interaction with our Rewards Programme, Missions, Levels and VIP tiers

How We Use Your Data

At Fruity King, we use your information to operate your account, process payments, prevent fraud and comply with our licensing obligations under the UKGC and MGA. We also use your data to personalise your experience, including tailoring offers such as a fruity king bonus code, a fruity king no deposit bonus or a fruity king 50 free spins promotion based on your activity and preferences. Our FruityKing platform relies on this information to manage responsible gambling tools, including deposit limits and self-exclusion requests.

Marketing Communications

We may contact you with details of a fruityking promo code, fruityking free spins or other fruityking bonus offers if you have opted in to receive marketing. You can withdraw your consent at any time through your account settings or by contacting our customer support team.

Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, keep you signed in after a fruity king casino login, and analyse how our website and fruity king app are used. Cookies also help us detect suspicious behaviour and improve the performance of our fruityking casino app and desktop platform. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect site functionality.

Sharing Your Information

We do not sell your personal data. However, we may share your information with regulatory authorities, payment processors, identity verification providers, fraud prevention agencies and our group companies where necessary to operate our services. Our FruityKing group shares limited data across up to five affiliated brands for the purposes of managing welcome bonuses and preventing bonus abuse. We may also disclose information where required by law or to enforce our terms and conditions.

Payment Processing

When you make a fruity king deposit or request a fruity king withdrawal, your payment details are processed by our banking partners, including providers of debit card, PayPal, Skrill, Neteller, Payz, Apple Pay, Paysafecard and Instant Bank Payment services. We retain transaction records to comply with anti-money laundering obligations and to resolve any payment disputes.

Data Security

We employ industry-standard technical and organisational measures to protect your data from unauthorised access, alteration or disclosure. Our FruityKing infrastructure includes encryption, secure servers and restricted internal access controls. Despite these safeguards, no method of transmission over the internet is entirely secure, and we encourage you to use a strong password for your fruityking login credentials.

Data Retention

We retain your personal data for as long as your account remains active and for a further period afterward, as required by our regulatory obligations under UKGC and MGA licensing conditions, typically five to seven years. We may retain certain records longer where necessary to resolve disputes, enforce our agreements or comply with legal requirements.

Your Rights

Depending on your jurisdiction, you have the right to access, correct, or request deletion of your personal data. You may also object to certain processing activities or request that we restrict how we use your information.

• You can request a copy of the personal data we hold about you
• You can ask us to correct inaccurate information in your account
• You can request deletion of your data, subject to our legal retention obligations
• You can withdraw consent for marketing communications at any time
• You can lodge a complaint with the Information Commissioner's Office or the Malta Gaming Authority

Age and Territory Restrictions

We only accept registrations from individuals aged 18 or over, and we verify age and identity as part of our onboarding process. All jurisdictions other than the United Kingdom are classified as Restricted Territories, and we do not knowingly collect data from individuals located in these regions. We at FruityKing also operate a dedicated New Zealand site to serve players in that market separately.

Third-Party Links and Game Providers

Our fruity king slots and fruityking live casino games are supplied by providers including Playtech, Pragmatic Play, Play'n GO, NetEnt, Games Global, Blueprint Gaming and Light & Wonder. These providers may collect limited technical data to ensure fair gameplay, and their own privacy practices apply to that data where relevant.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. We will notify you of material changes through our website or via email, and we encourage you to review this policy periodically, particularly before reading a fruity king review or engaging with our fruity king promo code offers.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact our customer support team, available 24/7 via LiveChat, email or our contact form. You can reach us at customersupport@instantgamesupport.com for any privacy-related enquiries, including questions about your fruityking casino no deposit bonus eligibility or account data.